Why Exhibit in a Country Pavilion or Join Forces in a Joint Stand?
When attending a trade fair, there is one big decision that needs to be made: Should we go solo with our own design stand? Should we participate in a national pavilion? Or maybe join forces with partners or other companies in a joint stand that make sense? Joint stand = Join forces. Joining forces at […]
Read ArticleJune 27, 2019
Exhibiting Internationally? Are Your IPRs: Trademarks, Designs, Patents and Copyrights Protected Overseas?
Protect your IPRs when exhibiting internationally. Before participating in an international exhibition, it is essential to make sure that you are aware of the IPRs (Intellectual Property Rights) that you or your company owns and intend to showcase. IPRs include trademarks, designs, copyright, utility models or patents. Your IPRs are only effective in the country or […]
Read ArticleFebruary 19, 2018
15 Tips to Get the Most out of Your Next Trade Show
As we know, successful trade fair participation consists of three important parts: planning, implementation and follow up. These are placed logically before, during and after the fair, and the importance of none of those should be underestimated. Here are some exhibition tips to get the most out of your next trade show. BEFORE Plan your […]
Read ArticleSeptember 15, 2017