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Why Exhibit in a Country Pavilion or Join Forces in a Joint Stand?

When attending a trade fair, there is one big decision that needs to be made: Should we go solo with our own design stand? Should we participate in a national pavilion? Or maybe join forces with partners or other companies in a joint stand that make sense? Joint stand = Join forces. Joining forces at […]

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3 Steps to Success: Raise the Bar When Exhibiting at Your Next Trade Show

updated 25 June 2019 Planning – Implementation – Follow-up Participating in a trade fair is a smart thing to do! After all, it is hard to think of any other setting in which the customer practically falls right into the company’s lap, so to speak. If only it were that easy. The companies that get […]

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15 Tips to Get the Most out of Your Next Trade Show

As we know, successful trade fair participation consists of three important parts: planning, implementation and follow up. These are placed logically before, during and after the fair, and the importance of none of those should be underestimated. Here are some exhibition tips to get the most out of your next trade show. BEFORE Plan your […]

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