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The Future of Stand Design

We live interesting times. Events and exhibitions are facing the biggest hit ever. We, event professionals, have basically two options, to slowly fade away or, start to think and prepare for the future. I discussed with my dear colleagues at Wulff Entre, how the events will be in the post-corona era. When can we start […]

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Why Exhibit in a Country Pavilion or Join Forces in a Joint Stand?

When attending a trade fair, there is one big decision that needs to be made: Should we go solo with our own design stand? Should we participate in a national pavilion? Or maybe join forces with partners or other companies in a joint stand that make sense? Joint stand = Join forces. Joining forces at […]

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7 Common Trade Show Mistakes [Infographic]

Exhibition participation can either turn out to be a massive waste of time and money, or it can provide amazing opportunities. “The thing” is to plan everything well, so set your goals and objectives and…. avoid the most common trade show mistakes. Here are 7 Common Trade Show Mistakes to avoid at your next event:   […]

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15 Reasons why companies fail at the exhibitions

Exhibiting at a trade fair is a big investment, which often takes up a considerable portion of a company’s marketing budget. This is why you will want to make it worth every penny. 15 possible points of failure to avoid: 1 – WRONG EXHIBITION Choose the exhibition that helps your company to meet its brand […]

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To visit or to exhibit, that is the question!

In my last blog post I shared my thoughts on whether it is a good idea, when sales are lagging, to cut down on your marketing budget and skip trade fairs, or whether it might be smarter to step up a gear and go out to actively seek more sales.  Sometimes a company does decide to […]

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10 easy tips for ruining a first impression at a trade fair

Ever been in a situation where you asked a friend for restaurant recommendations, and decided to skip a promising restaurant after hearing that food was more than perfect, but the service was bad and the personnel rude? Personnel are a company’s face to the world. In my own job as an office assistant, I am […]

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