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Exhibiting Internationally? Are Your IPRs: Trademarks, Designs, Patents and Copyrights Protected Overseas?

Protect your IPRs when exhibiting internationally. Before participating in an international exhibition, it is essential to make sure that you are aware of the IPRs (Intellectual Property Rights) that you or your company owns and intend to showcase. IPRs include trademarks, designs, copyright, utility models or patents. Your IPRs are only effective in the country or […]

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Beating the Stereotype: Are Salespeople Greedy People?

People working in sales might often be associated with money-grubbing salesmen or saleswomen, with dollar signs glimmering in their eyes while negotiating a potential deal. After several years of working in sales, I’ve had to face this prejudice many times and deal with being identified as one of these “greedy salespeople”. Am I greedy, just […]

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How to Solve the ROI Mystery with a Little Trade Show Planning

After months trade show planning, decision-making, traveling and shaking hands… was it worth it? A successful trade show can bring you tons of solid leads from decision-makers, strengthen your brand and provide you with great industry knowledge, but will it bring all the results you were hoping for? The only way to tell for sure is with […]

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WE Team Spotlight – Ninni Laaksonen

WE Team Spotlight Wulff Entre is made up of an incredibly talented, creative and dedicated team who takes pride in their work. WE are a diverse bunch, with many varying backgrounds, languages, talents and a real passion for what we do. Check out our previous editions with Ulrika and Laura! This month we are shining the light on Ninni Laaksonen. […]

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WE Team Spotlight – Laura Jôe

WE Team Spotlight Wulff Entre is made up of an incredibly talented, creative and dedicated team who takes pride in their work. WE are a diverse bunch, with many varying backgrounds, languages, talents and a real passion for what we do. Last month, we launched our very first “WE Team Spotlight” with Ulrika, this month we are shining […]

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15 Tips to Get the Most out of Your Next Trade Show

As we know, successful trade fair participation consists of three important parts: planning, implementation and follow up. These are placed logically before, during and after the fair, and the importance of none of those should be underestimated. Here are some exhibition tips to get the most out of your next trade show. BEFORE Plan your […]

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WE Team Spotlight – Ulrika Busck-Nielsen

WE Team Spotlight We have some pretty amazing people here at Wulff Entre, with a wide variety of backgrounds, talents and real passion for what they do. This month, we’re kicking off a monthly interview series “WE Team Spotlight” where we are asking our team to share a bit about themselves. This Month’s Feature: Ulrika Busck-Nielsen […]

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