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Written by Elizabeth Toney

Elizabeth Toney is a Marketing Director at Wulff Entre. She has a passion for marketing, travel, helping her team be successful, and telling the Wulff Entre story through a variety of mediums.

Bauma 2019

Munich, Germany
8 – 14 April 2019

Held every 4 years, bauma is the world’s leading trade fair and the most important gathering for companies that deal with construction machinery, building material machines, mining machines, construction vehicles, and construction equipment. It is the only trade show in the world that brings together the industry for construction machinery in its entire breadth and depth.

bauma 2019 was the biggest in the fair’s 65-year history. This year a record-breaking 620,000 visitors from around the globe came to see what all the hype was about. More than 250,000 of those visitors came from countries outside Germany. In total there were an outstanding 3,700 exhibitors from 63 countries.

  • 3,700 exhibitors from 63 countries
  • 620,000 + visitors from 200 countries

Wulff Entre’s Bauma team supported 5 clients this year which resulted in about 25 contacts including the customers, construction partner, AV, catering, organizer, technical services and so on. It takes a whole village to raise the child called bauma, and we were all busy working on the project from September 2018.

A little more background from Wulff Entre bauma team members Antti and Julia:

Did you have any challenges?

At a trade show of this magnitude, some challenges are bound to happen, and while some did come out of left field, we did manage to handle all of them. With 3,700 exhibitors, you can only imagine the amount of machinery and freight everywhere and people scurrying around to get everything finished in time. Whether it was the neighbor’s stand design and building schedule, a fully booked caterer or strong winds that created havoc, we were able to handle everything and support our customers in having a successful trade show.

What were some of the onsite activities?

Ferris wheel, Selfie Tower and a blimp! bauma is a huge event and attracts a lot of local visitors as well. Hearty German food and drinks were available in many areas and thus you did see happy folks with currywurst and beer in their hands. The majority of the visitors are industry professionals and always scouting for new ideas, equipment, and providers.

What was unique about the project?

The scope of it. While our customers had moderate stand spaces, everything about the trade show itself was so massive that that affected the process. Everything needed to be much more detailed and following the process to stay in control. Also, the deadlines were a lot earlier due to the scope of the event. Onsite, the fact that bauma lasts a full week meant having to get creative. You needed to keep your stamina up for a lot longer than usual, so eating well, drinking enough water and having comfortable enough shoes were something we at least tried to adhere to. It was also the coldest bauma in 20 years (at least) and while it wasn’t close to 0 degrees, you did have to dress quite warmly.

Fun facts

We averaged walking around 20-30km per person per day, so at least 520 km in total for the whole WE bauma team. A totally random fun thing was one stand in the outside area that had motorized dinosaurs at their stand. That is something you don’t see at every trade show.

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