Master Jedi Yoda, famous character from Star Wars has said plenty of wise words. Quite many of them apply in the trade fair world, too!
Yoda’s top tips for exhibitors:
Do or do not. there is no try.
If you decide to achieve something, you will. If you just go and “give a try”, you unconsciously give yourself permission to fail.
You must unlearn what you have learned.
If you constantly find yourself saying “this is the way we have always done this”, you should probably consider opening your mind and learning something new!
Hard to see, the dark side is.
Yeah, good lighting is essential in all kind of exhibition booths…
When nine hundred years old you reach, look as good you will not.
BUT if you choose an exhibition partner with almost hundred years of experience, your booth will look VERY good!
Poison, stress is.
Luckily you can forget about the trade fair stress if you leave it to us!
Help you I can. Yes, mmmm.
See above. When you need help with your trade fair participation, give us a call.
May the force be with you.
Exhibition days may be tough. Good luck!