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3 Steps to Success: Raise the Bar When Exhibiting at Your Next Trade Show

updated 25 June 2019 Planning – Implementation – Follow-up Participating in a trade fair is a smart thing to do! After all, it is hard to think of any other setting in which the customer practically falls right into the company’s lap, so to speak. If only it were that easy. The companies that get […]

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15 Tips to Get the Most out of Your Next Trade Show

As we know, successful trade fair participation consists of three important parts: planning, implementation and follow up. These are placed logically before, during and after the fair, and the importance of none of those should be underestimated. Here are some exhibition tips to get the most out of your next trade show. BEFORE Plan your […]

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7 Common Trade Show Mistakes [Infographic]

Exhibition participation can either turn out to be a massive waste of time and money, or it can provide amazing opportunities. “The thing” is to plan everything well, so set your goals and objectives and…. avoid the most common trade show mistakes. Here are 7 Common Trade Show Mistakes to avoid at your next event:   […]

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How to survive your next trade show

A trade show usually means (long) travel, (many) nights in a hotel and loooong days on your feet – and to say nothing of being social and smiling all day long. It can be backbreaking and stressful experience, but it doesn’t have to be! Here’s our collection of basic tips to help you survive and get the most out of […]

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15 Reasons why companies fail at the exhibitions

Exhibiting at a trade fair is a big investment, which often takes up a considerable portion of a company’s marketing budget. This is why you will want to make it worth every penny. 15 possible points of failure to avoid: 1 – WRONG EXHIBITION Choose the exhibition that helps your company to meet its brand […]

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Four tips for preparing your trade fair participation

Exhibiting at a trade fair is typically a big marketing investment, so once you have decided to do that, you will want to make sure you get the most out of it. Below we have listed four easy, no-cost ways that can help you get significantly more out of your participation. 1. Pre-booked meetings Be active […]

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In search for better trade fair leads

While surfing the internet, I recently ran into a blog post with a conspicuous title: ”For sale: RUBBISH LEADS, à 100€”. The post discussed, among all, the fact that a badly planned trade fair participation often ends up being a wasteful investment. Quite naturally, one might say. It’s the contents that counts, both online and […]

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