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3 Steps to Success: Raise the Bar When Exhibiting at Your Next Trade Show

updated 25 June 2019 Planning – Implementation – Follow-up Participating in a trade fair is a smart thing to do! After all, it is hard to think of any other setting in which the customer practically falls right into the company’s lap, so to speak. If only it were that easy. The companies that get […]

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Beating the Stereotype: Are Salespeople Greedy People?

People working in sales might often be associated with money-grubbing salesmen or saleswomen, with dollar signs glimmering in their eyes while negotiating a potential deal. After several years of working in sales, I’ve had to face this prejudice many times and deal with being identified as one of these “greedy salespeople”. Am I greedy, just […]

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Four tips for preparing your trade fair participation

Exhibiting at a trade fair is typically a big marketing investment, so once you have decided to do that, you will want to make sure you get the most out of it. Below we have listed four easy, no-cost ways that can help you get significantly more out of your participation. 1. Pre-booked meetings Be active […]

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