2 posts found.
Tag selected: roi
Have you remembered to follow up on your trade show leads? It’s unbelievable, year after year, the surveys say over 70% of the trade show leads will not be followed up after the show. Why? This continues to amaze me. Companies spend a great part of their yearly marketing budget on planning and executing trade […]Read Article
June 8, 2018
After months trade show planning, decision-making, traveling and shaking hands… was it worth it? A successful trade show can bring you tons of solid leads from decision-makers, strengthen your brand and provide you with great industry knowledge, but will it bring all the results you were hoping for? The only way to tell for sure is with […]Read Article
November 20, 2017