Our Path to Quality, What Does It Mean for Wulff Entre?
Click here to read the article in Finnish. The definition of quality Quality is a very broad term, and it is extremely hard to determine what it is in a simple way. From a production point of view, Philip Kotler, a great marketing influencer, determined “Quality is the totality of features and characteristics of product or […]
Read ArticleSeptember 20, 2019
Good service is the best form of marketing
I am against narrow definitions of marketing and blind reliance on marketing mixes and SWOT analyses. Instead, I am all for a holistic, flexible concept of marketing which recognises the importance of a personal touch. Above all, I feel the function of marketing is certainly not to produce a beautiful coating to disguise a bad […]
Read ArticleNovember 20, 2014