Exhibiting Internationally? Are Your IPRs: Trademarks, Designs, Patents and Copyrights Protected Overseas?
Protect your IPRs when exhibiting internationally. Before participating in an international exhibition, it is essential to make sure that you are aware of the IPRs (Intellectual Property Rights) that you or your company owns and intend to showcase. IPRs include trademarks, designs, copyright, utility models or patents. Your IPRs are only effective in the country or […]
Read ArticleFebruary 19, 2018
How to Solve the ROI Mystery with a Little Trade Show Planning
After months trade show planning, decision-making, traveling and shaking hands… was it worth it? A successful trade show can bring you tons of solid leads from decision-makers, strengthen your brand and provide you with great industry knowledge, but will it bring all the results you were hoping for? The only way to tell for sure is with […]
Read ArticleNovember 20, 2017
5+1 good reasons to exhibit at a trade fair
Many of you will have visited a trade fair in your life. But there are reasons why you should consider being more than just a visitor and setting up your own stand. Below you can find six of them. 1 – Raise your profile and stand out Exhibiting at trade fairs is an excellent way […]
Read ArticleDecember 10, 2014