Today we celebrate the first ever Global Exhibition Day which brings together the global exhibition industry to raise awareness about the value of exhibitions to various stakeholders and to celebrate the people who work in our industry!
Exhibiting at an international trade fair is the most important step to take when you plan to expand your market area. Trade exhibitions have traditionally been the most cost-efficient tool for launching a new product, identifying international demand, building your brand and meeting stakeholders. Business relations are still built face-to-face.
When a company starts seeking costs savings, cuts might often be directed at trade fair participations. Yet, if sales are lagging, instead of staying inside the office, it is better to go out, network, sniff out the market and, above all, acquire new contacts – for all of which a trade exhibition is an excellent setting (Read more from our CEO’s latest blog post).
A creatively executed trade fair participation is always a great opportunity, and it pays off to prepare for it well – if you do so, the event stops being perceived as a cost and becomes a direct investment in your company’s business!
Here’s our collection of hints and tips for you to get more our of your future trade fair participations:
15 tips for exhibition excellence
Master Yoda’s top tips for exhibitors
5+1 good reasons to to exhibit at a trade fair
3 stages of successful trade fair participation
How to give an effective design brief
10 easy tips for ruining a first impression at a trade fair
4 tips for preparing your trade fair participation
In search for better trade fair leads
