Exhibiting at an international trade fair is the most important step to take when you plan to export or to expand your market area. Trade exhibitions have traditionally been the most cost-efficient tool for launching a new product, identifying international demand, building your brand, and meeting stakeholders. In spite of digitalization, business relations are still built face-to-face.
When a company starts seeking costs savings, cuts might often be directed at trade fair participations. Yet, if sales are lagging, instead of staying inside the office, it is better to go out, network, sniff out the market and, above all, acquire new contacts – for all of which a trade exhibition is an excellent setting. Getting sales deals will be easier if you refuse to be weighed down by obstacles and continue to move forward instead.
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A creatively executed trade fair participation is always a great opportunity, and it pays off to prepare for it well – if you do so, the event stops being perceived as a cost and becomes a direct investment in your company’s business!
Rarely would even a great product find its way to a potential customer’s shopping basket without any help, and this is where a carefully chosen trade fair from the right market area can be of great help. A carefully selected trade fair that is targeting your market area and customer group will help you get the best out of your products potential.
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For a trade fair participation to be a success, the exhibitor needs to know what they are hoping to achieve. When you have a clear goal and a story, it is easier to design and build the stand’s visual look, make in functional and attractive and put the follow up systems in place.
– Ninni Arion, CEO
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