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Is Everything Is Ready for the Show… Except You? Don’t Panic! Here Is Our Ultimate Trade Show Travel Checklist.

Is everything is ready for the show… except you? If you are anything like me, you have focused so heavily on your preparations for the show that you have not yet thought of yourself. Now the show is just around the corner and you need to get yourself ready for traveling. No need to panic! We […]

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Have you remembered to follow up on your trade show leads? [CEO BLOG]

Have you remembered to follow up on your trade show leads? It’s unbelievable, year after year, the surveys say over 70% of the trade show leads will not be followed up after the show. Why? This continues to amaze me. Companies spend a great part of their yearly marketing budget on planning and executing trade […]

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Exhibiting Internationally? Are your IPRs: trademarks, designs, patents and copyrights protected?

Are your IPRs protected? Before participating in an international exhibition, it is essential to make sure that you are aware of the IPRs (Intellectual Property Rights) that you own and intend to show. This includes trademarks, designs, copyright, utility models or patents. IPRs are only effective in the country or region where protection has been applied […]

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How to Solve the ROI Mystery with a Little Trade Show Planning

After months trade show planning, decision-making, traveling and shaking hands… was it worth it? A successful trade show can bring you tons of solid leads from decision-makers, strengthen your brand and provide you with great industry knowledge, but will it bring all the results you were hoping for? The only way to tell for sure is with […]

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15 Tips to Get the Most out of Your Next Trade Show

As we know, successful trade fair participation consists of three important parts: planning, implementation and follow up. These are placed logically before, during and after the fair, and the importance of none of those should be underestimated. Here are some exhibition tips to get the most out of your next trade show. BEFORE Plan your […]

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7 Common Trade Show Mistakes [Infographic]

Exhibition participation can either turn out to be a massive waste of time and money, or it can provide amazing opportunities. “The thing” is to plan everything well, so set your goals and objectives and…. avoid the most common trade show mistakes. Here are 7 Common Trade Show Mistakes to avoid at your next event:   […]

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Exhibition Strategy – 3 Key Phases for Success

Participating in a trade fair is a smart thing to do! After all, it is hard to think of any other setting in which the customer practically falls right into the company’s lap, so to speak. Therefore it is important to have a clear exhibition strategy to help you get the most from your investment. Making […]

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[CEO Blog] Oma osasto vai shell scheme?

Messuosastojen suunnitteluun ja rakentamiseen on tarjolla useanlaisia erilaisia ratkaisuja. Toiset ovat kalliimpia, toiset halvempia, toiset massiivisempia, toiset kevyempiä. Mukavaa onkin, että jokaisenlaiseen messutarpeeseen löytyy aina sopiva ratkaisu. Messuosasto on kuin firman käyntikortti. Messukävijä arvioi muutaman sekunnin aikana ohi kävellessä kuinka kiinnostavaksi näkee osaston ja haluaako sinne poiketa. Siksi osaston ulkonäkö ei ole yhdentekevä, vaikka toki […]

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11 tapaa mokata messuilla

LinkedInissä keskusteltiin hiljattain Finnbuild-messujen jälkimainingeissa siitä, kuinka messujen onnistumisessa on loppujen lopuksi kyse näytteilleasettajan omasta asenteesta (Markus Koskinen – “Paskat messut“). Kas kun ei voi odottaa kauppaa ja loistavia liidejä sateleviksi, jos vain murjottaa osastolla ja näpelöi kännykkää. Ensivaikutelmalla on mittaamattoman suuri merkitys kaupanteossa, eivätkä messut eroa tässä suhteessa muista kohtaamispaikoista rahtusen vertaa. Tässä meidän kootut […]

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100 tuntia messuduunia on 92,3 jaksoa Vain Elämää

Jokin aika sitten Twitterissä virisi keskustelua siitä, kuinka paljon yksi messuosallistuminen keskimäärin yritykselle maksaa. Valitettavasti tähän on mahdoton vastata suoraan – messuosallistumisen hinta kun riippuu niin monesta asiasta, niin kuin myös messuilta saatava liiketoiminnallinen hyöty. Neliömäärät, pinta-alamaksut, rakenteet, grafiikat, catering-palvelut ja kalusteet maksavat kaikki eri verran riippuen siitä, ovatko kyseessä pikkumessut Tampereella vai jättimessut Barcelonassa. […]

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