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Written by Wulff Entre

Wulff Entre Ltd. provides a completely stress-free solution for all local or international trade show needs. We are trade show specialists providing expertise, stand design, and project management services to help our customers save time and effortlessly reach their goals.

Exhibition participation can either turn out to be a massive waste of time and money, or it can provide amazing opportunities. “The thing” is to plan everything well, so set your goals and objectives and…. avoid the most common trade show mistakes.

Here are 7 Common Trade Show Mistakes to avoid at your next event:

7 Trade Show Mistakes NO TRAINING / WRONG PEOPLE Don't send "anyone" send a mix of experienced team members who can make decisions, negotiate, and make the potential customers fall in love with your product or service. Your leads will know if your heart isn't in it! NO PRE-SHOW PLANNING No plans means no results. No results means wasting money. NO MARKETING Before, During and After. If a tree falls in a forest and no one is around to hear it, does it make a sound?  Tweet, Instagram, Facebook Live (and don't forget the #hashtags) SMARTPHONE HIDING Interact with the visitors, you shall. - sayeth Master Yoda Those leads aren't going to generate themselves! NOT KNOWING YOUR AUDIENCE If you don't know who is attending, how can you target your audience effectively? NO FOLLOW-UP No words needed here. Follow up has to be done to avoid your participation turning just into another wasteful investment. NO CHANGE... EVER. Don't fall into the “This is the way we have always done it here” mind set - innovation and creativity will help you stand out!

Update with Infographic 2017 by Elizabeth Toney. Originally posted by Sari Venäläinen 2015.


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